How ABC Became the New NBC

tmc_6882 · Post by **tmc_6882** » Sat Dec 21, 2013 4:33 am

http://www.google.com/url?q=http%3A%2F% ... Ol2fqBt25A

ABC's dramas are down double digits, its lone fall hit slipping, "Modern Family" with no friends -- so why is the Peacock's punching-bag status not threatened?

62% of ABC viewers are female:
http://www.google.com/url?q=http%3A%2F% ... 5W4Bh35tPA

As the NY Times reports, ABC has had to depend on female viewership since it's the only major network without NFL games: "More strikingly," reports Bill Carter, "the top five most popular shows among women are on ABC, as well as seven of the 10 most popular. All of those shows have an audience that is more than 70 percent female. (No. 1 is “Grey’s Anatomy” with an audience just under 76 percent female.)"

King Snarf · Post by **King Snarf** » Sat Dec 21, 2013 2:36 pm

Huh. Of the handful of shows I watch regularly, ALL of them are on ABC- Once Upon a Time, Once Upon a Time in Wonderland, and Agents of S.H.I.E.L.D.

tmc_6882 · Post by **tmc_6882** » Tue Apr 08, 2014 2:03 pm

http://adage.com/article/media/abc-a-wo ... em/292404/

Advertisers are complaining that ABC is too reliant on female shows, including aging dramas like “Grey’s Anatomy."

How ABC Became the New NBC

How ABC Became the New NBC

Re: How ABC Became the New NBC

Does ABC have a women problem?